Our strategy 'Lead Global. Win Local'

Change layout to 1 column

Our strategy is built on our purpose and our mission is to become market leader in the mid and higher segment of the bike and P&A markets in every country in which we operate. And we want to do this is in a consumer-centric and socially responsible way.

Change layout to 2 columns

Last year, we continued to execute our strategy and the transition of Accell Group into a more centralised organisation which is a key element in our strategy. We made progress in all the pillars of our strategy.


With our strategy we aim to reach
the following targets:

Financial targets for 2022
  • Turnover: € 1.4 - € 1.5 bn
  • Added value / Turnover: > 31%
  • EBIT / Turnover: 8.0%
  • Trade working capital / Turnover: < 25%
  • Return on capital employed: > 15%

Our seven goals of our sustainable strategy for 2025:
  • 60% of the energy consumption of all Accell Group owned premises will come from renewable sources (100% by 2035).
  • Accell Group's end-to-end carbon footprint is reduced by 30% (base-year 2018 relative to turnover). 
  • Accell Group outbound brand & transport packaging is single-use (fossil based) plastics free.


  • Single-use (fossil based) plastics are banned in the internal organisation.
  • The use of single-use (fossil based) plastics in inbound transport of parts packaging from suppliers to our production hubs is reduced by >50%.
  • Our 2021 cradle-to-cradle target is to create a clear roadmap for 2035, including intermediate targets for 2025 and 2030.

  • As part of our Diversity & Inclusion policy, > 30% of the Accell Leadership Forum will be female.

Change layout to 1 column