Management agenda and outlook

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We see promising development in many areas within the group demonstrating we are on track to hit our strategic financial targets. We will build further on the progress made on areas such as data harmonisation, digitalization and innovation. The main drivers of growth will continue to be strong innovation and availability. On innovation and collection we continue to win awards like the Design and Innovation Award on Haibike AllMtn 7 and Lapierre Overvolt. On availability, the main driver will be perfect execution especially in the area of our sales and operational planning (S&OP). This is even more crucial given the industry disruptions in the global supply chain.

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COVID-19 and EU commission’s Green Deal have put cycling even more firmly on the political agenda as a solution to many societal and urban problems, such as obesity, pollution and congestion. Electrification, bicycle infrastructure investments, government fiscal stimulation and subsidies are considered strong and sustainable growth drivers for the years to come. 

The outlook for our bicycle and parts & accessories business is very positive, we therefore remain confident that we are well on track to deliver our 2022 targets. In the short term, it still remains uncertain what the effects of the pandemic (for example new virus variants) will be on our facilities, shop openings and consumer behaviour. While customer orders continued to be strong in 2021, the increase in lead times and delayed deliveries from component suppliers, combined with logistical disruptions (which impact the entire bike industry), will drive a shift in the primary sales season (volume) to the second half of 2021, as it did in 2020.