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Our premium brands

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Lapierre (1946) stands for top sporting performances, top quality and groundbreaking innovations with a touch of French panache. The Pro Tour Road Team and the Enduro World Team have been hugely successful riding Lapierre bicycles. The Lapierre bike makers have proven their immense technical know-how with the development of the Overvolt e-bike models. The Lapierre brand stands for passion and performance, both on the road and off-track.

Raleigh is one of the world's oldest and best-known bicycle brands. Established back in 1887 in Nottingham, Raleigh has long been an iconic part of cycling culture in Great Britain. We have been helping people to enjoy the great joy of cycling, and enabling people to do more of what they love for over 130 years.

Raleigh’s purpose is simple: we want to spread the very unique sort of joy that comes from cycling. A contagious joy that is created through a mixture of freedom, fun, excitement and discovery.

Haibike (founded in 1995) quite literally turned the ePerformance segment on its head. Started with the groundbreaking launch of the first ever eMTB 10 years ago, Haibike continued as a true ePerformance pioneer. Driven by innovation & design Haibike offers e-bikes for everyday users, adventure travellers to highly sporty racers.

Carqon was founded with the ambition to develop a superior cargo bike that sets a new standard in comfort, design, functionality and technology. Carqon has been successfully introduced in 2020 and is now available via Carqon.com and at Carqon dealers in the Netherlands, Belgium, France, Germany and Denmark.

Sparta (1917) offers innovative e-bikes and speed pedelecs that boost your commute to work, helping people to outsmart traffic and arrive at their destination full of energy.

XLC (2003) is the strong proprietary brand for Accell Group’s bicycle parts and accessories business. XLC serves customer demand right across Europe and beyond with an extensive range of bike parts and accessories. Whether you want to set off on trail adventures in the forest, experience the thrill of speed on your road bike or simply enjoy quality time with your kids riding through the local park, XLC makes sure you can easily find the bike parts and accessories you need to start or continue your cycling adventure.

The trendsetting bicycles produced by Ghost (1993) stand out thanks to their innovations and new technologies that are designed to put people first. The sporting successes of the Ghost Factory Racing Team and the Ghost AIVIR competition boost the awareness of this internationally active brand with German roots.

Winora (founded 1914) has been known for more than a century as a manufacturer of bicycles for the whole family, from the smallest children’s bike to city and urban or touring bikes, right through to the latest in e-bikes. Our long tradition and commitment to quality and safety, award-winning, modern designs and ever-evolving technology make Winora a trusted brand with focus on city and urban (e-) mobility.

Batavus has been one of the strongest and best known Dutch bike brands since 1904. Batavus develops a wide range of extremely comfortable and durable high-quality bicycles with smart and useful innovations that makes cycling carefree and more fun.

Babboe, the number one cargo bike worldwide, has been developing safe and affordable cargo bikes for nearly 15 years. The Babboe head office is in the Dutch city of Amersfoort. Babboe cargo bikes are available in more than 30 countries worldwide. There is a Babboe cargo bike to match everyone's needs. Whether this be young families, dog lovers, or self-employed entrepreneurs, Babboe knows what moves them and helps them to get moving. A Babboe cargo bike makes everyday life easier and more fun.

Koga has stood for premium quality and service since 1974. Dutch design, handmade in the Netherlands. Thanks to its ties to bike racing, Koga is able to leverage professional knowledge, engineering passion and stylish design into highly desired product offerings to consumers.

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